LUCID

RESULTS

PROJECTS

WHAT DO YOU NEED TO HEAR?  VIRAL CAMPAIGN

AUTHENTIC DOCUMENTARY STORYTELLING SERIES

  COMMERCIAL AND

IN-STORE DISPLAY

EXPLAINER VIDEOS

4.5 MILLION VIEWS 

 

3 GOLD AUSTIN ADDY AWARDS

 

"BEST COMMERCIAL" EQUUS FILM FESTIVAL

HEAR BETTER

CHALLENGE

 

Help HLT, a hearing aid company, pivot into the headphone product marketplace with limited brand recognition.

LUCID AUDIO

PROCESS

In partnership with the Multiplier Effect, we conceptualized and produced over 60 videos to introduce Lucid Audio’s breakthrough products.  We created interactive web commercials, documentary style testimonials, Explainer/Unboxing Videos, and an experiential marketing activation complemented by a viral video that garnered 1.4 million views.   Leading with our authentic documentary storytelling approach, we connected with consumers by telling real impactful stories.  

 

SOLUTIONS

 

WHAT DO YOU NEED TO HEAR?  VIRAL CAMPAIGN

This 3X Austin Addy Award-winning video campaign was a “Surprise and Delight” experience crafted with spy-like precision.  The conversations created through social dialogue amounted to an overwhelming wave of positive impressions and 14,000 organic shares in the first week.  From an event activation, to heartfelt video content, to a “pay it forward” social media effect that still has us beaming…

Watch the Behind The Scenes...