CHALLENGE
Atlassian (a global powerhouse tech company with a large office in Austin, TX) has been a consistent client of ours over the years. Every January they have their yearly holiday party celebrating the hard work of their employees over the past year.
They always want to provide a surprising and delightful interactive event experience, unlike anything they or their employees have ever seen before. For the 2020 party, they wanted something extra special.
This is our ideal challenge.
CORPORATE PARTY, AUSTIN
THEME
The 1920s
Jazz Age
Murder Mystery
EXPERIENCES
Stage Show
Roaming Performances
Swing & Tap Dancers
Picasso Caricatures
Close-up Magic
Typewriter Poetry
CHARACTERS
8 Celebrity Suspects
Strolling Champagne Dress
Stiltwalkers
1920s MURDER MYSTERY
THE BIG QUESTIONS
How do you create an immersive experience for 400 people who all have different levels of commitment to joining in on the experience?
What does it mean for an immersive experience to have an opt-in/opt-out element?
PROCESS
We were immediately inspired by our client’s venue - The Driskill Hotel. The Driskill is a historic Downtown Austin landmark notorious for the many hauntings within its halls throughout its 150 years in operation. It’s the perfect landscape for a custom Murder Mystery. Early on in our talks, we brought Atlassian’s event team to our creative planning sessions to get their input on the era, characters, plot, and basic outline.
It was an instant and effortless collaboration. We’ve been designing immersive experiences for Atlassian for years and their trust in our abilities makes them one of our absolute favorite clients. We knew their 400 event attendees wanted something original and weren’t afraid of surprises.
