Want to create a powerful promotional video? You probably already know that the right video can help you go places, but where do you start? If you’re a video producer, or looking to make a high-end promo film for your brand, let me introduce you to my magical process.
Disclaimer: I’ve been making promotional pieces for years, so realize the recipe is improved by attaining my “10,000 hours” in the creative kitchen. Results may vary.
The following steps show you how I worked with Lewis Howes on his book trailer for “The School of Greatness” which debuted #3 on The New York Times Best Seller’s List. Watch it here, then read the process below.
START WITH THE HEART
WANDERLUST TV INSTRUCTIONAL SERIES
ART OF MOVEMENT SERIES
FESTIVAL MARKETING VIDEOS
1.4 MILLION ORGANIC VIEWS
14,039 ORGANIC SHARES
In partnership with the Multiplier Effect, we conceptualized and produced over 60 videos to introduce Lucid Audio’s breakthrough products. We created interactive web commercials, documentary style testimonials, Explainer/Unboxing Videos, and an experiential marketing activation complemented by a viral video that garnered 1.4 million views. Leading with our authentic documentary storytelling approach, we connected with consumers by telling real impactful stories.
ART OF MOVEMENT
A cinepoetic docuseries that engaged over 10 million views for Wanderlust. Creative concepts, storytelling, and turn key production by CIRCUS PICNIC.
Highlight films for the the festival series and each regional festival captured the five pillars of Wanderlust.
BRANDED CONTENT WITH FESTIVAL SPONSORS
From featuring sponsor activations at the festival, to creative branded content strategies that connected to their audience in an authentic, entertaining approach.
Millions of views, $8 million dollars in first year sales, a viral transmedia campaign centered around gratitude and altruism that created significant social currency and goodwill for the brand.
“Wanderlust is the most creative content team in the world.”
- Jeff Krasno, co-founder, Wanderlust